Friday, July 18, 2003

Dockers recently came out with a new brand of pants, the Go Khakis, which promise to keep your legs stain-free using revolutionary nanotechnology.

We couldn't help thinking that Dockers might be using the word "nanotechnology" more for marketing muscle than for true scientific purposes, so we called its customer service line to ask a few pointed questions. Here's a slice of the conversation.

Y'know, I'm not sure if I should be annoyed with Levi's for wrongly throwing around terms like 'nanotechnology' to sell some fucking khakis, or impressed with us in the general populace for being smart enough to know enough about nanotech for it to be an effective marketing ploy. Any thoughts?

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