Monday, October 06, 2003

NEW YORK — Got change for a $20 bill? The U.S. government does and will roll out the revamped note this week, backed by a $30 million marketing campaign to alert businesses and enlist consumer help in the battle against counterfeiting.

The new bill eliminates the frame around a larger portrait of Andrew Jackson; it adds a subtle blue eagle and other color images. Click here for larger photos.

On Thursday, about $19 billion worth of the bills — with a new watermark, color, security thread and unframed Andrew Jackson — go into distribution. The marketing includes TV ads, a sweepstakes and, in a government first, product placement in TV shows.

Because this is EXACTLY where we, as a nation, need to be spending $30 million, right? Starving kids? Fuck 'em. Make sure that the people who've GOT money aren't all shocked by it. Idiocy. Complete fucking idiocy.

Can't wait to get my hands on one, though. Can't remember the last time I held a whole $20 in my hands...

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